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Business Model Canvas Nailartlover digital Nail ART

Description of Business Model

The digital business model for selling nail art utilizes a combination of e-commerce and social media to reach and engage with customers. Key partners include nail salons and beauty influencers who can help promote and recommend the nail art stickers to their clients and followers. Key activities include designing and creating high-quality customizable nail art stickers, as well as marketing and sales efforts through various channels such as social media, email, and beauty trade shows.

Key Partners Key Activities Value Propositions
Nail salons, beauty influencers Design and create nail art stickers, marketing and sales High-quality customizable nail art stickers, easy to use, affordable

The value proposition for this business model is to provide affordable and easy-to-use nail art stickers that are customizable to suit the individual preferences of the customer. The target customer segments are beauty enthusiasts, nail art hobbyists, and nail salons who are looking for high-quality and unique nail art designs.


The key resources required for this business model include an e-commerce platform, design software, and manufacturing equipment for producing the nail art stickers. Customer relationships are primarily managed through social media engagement, email marketing, and customer service efforts.

Customer Relationships Customer Segments Key Resources
Social media engagement, email marketing, customer service Beauty enthusiasts, nail art hobbyists, nail salons E-commerce platform, design software, manufacturing equipment

Portrait and Sticker Business

Channels Cost Structure Revenue Streams
Social media advertising, e-commerce website, beauty trade shows Design and production costs, marketing and sales expenses Direct sales of digital nail stickers, potential revenue from customization fees

The channels for reaching customers include social media advertising, an e-commerce website, and participation in beauty trade shows. The cost structure includes design and production costs, as well as marketing and sales expenses. Revenue streams are primarily generated through direct sales of the nail art stickers, with potential additional revenue from customization fees.

customer sticker journey

  participant Customer
  participant Business
  Customer->>Business: Discovers digital nail sticker business online
  Business->>Customer: Greets and welcomes the customer
  Customer->>Business: Browses available digital nail stickers
  Business->>Customer: Shows available digital nail stickers
  Customer->>Business: Selects desired digital nail sticker
  Business->>Customer: Provides customization options for selected digital nail sticker
  Customer->>Business: Customizes digital nail sticker
  Business->>Customer: Confirms customization and provides price
  Customer->>Business: Places order and provides payment information
  Business->>Customer: Confirms order and estimated delivery date
  Customer->>Business: Waits for delivery
  Business->>Customer: Ships digital nail sticker
  Customer->>Business: Receives digital nail sticker
  Business->>Customer: Requests feedback and offers discounts for future orders
  Customer->>Business: Provides feedback and potentially places future orders

Customer Portraits Journey

customer journey for a digital portrait created from a selfie:

  1. Discovery: Your journey as a customer begins when you discover an artist who specializes in creating digital portraits from selfies. You may find them through social media, a search engine, or word of mouth.

  2. Research: After discovering the artist, you research their work and read reviews from other customers who have had their portraits created. You want to make sure that the artist's style and quality align with your expectations.

  3. Contact: Once you're satisfied with your research, you contact the artist to inquire about commissioning a portrait. You might fill out a form on their website, send an email, or even send a message through social media.

  4. Photo submission: The artist will likely ask you to send a clear, high-quality selfie that they can use as reference for the portrait. You may need to take several photos to get the best angle and lighting. The artist may also request specific poses or expressions to capture the essence of your personality.

  5. Agreement: Once the artist has reviewed your photo and provided an estimate, they will provide you with a contract outlining the details of the project, including the price, timeline, and any revisions that will be allowed. Once you agree to the terms and sign the contract, the artist will begin working on your portrait.

  6. Progress updates: During the digital painting process, the artist may send you progress updates to keep you informed and get your feedback. This is your opportunity to provide feedback and make any necessary adjustments to ensure that the portrait meets your expectations.

  7. Final approval: Once the artist has completed the painting, they will send you a final image for your approval. If you're happy with the portrait, you can provide final approval and pay the remaining balance. If you want any changes, the artist will make revisions until you're satisfied.

  8. Delivery: Finally, the artist will send you the digital portrait file via email or another digital file sharing method. You'll receive your stunning digital portrait, ready to be shared on social media or printed and framed for display in your home or office.

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