marketing via art sponsoring or affiliate partner
Business Model Canvas Nailartlover digital Nail ART
Description of Business Model
The digital business model for selling nail art utilizes a combination of e-commerce and social media to reach and engage with customers. Key partners include nail salons and beauty influencers who can help promote and recommend the nail art stickers to their clients and followers. Key activities include designing and creating high-quality customizable nail art stickers, as well as marketing and sales efforts through various channels such as social media, email, and beauty trade shows.
| Key Partners | Key Activities | Value Propositions |
|---|---|---|
| Nail salons, beauty influencers | Design and create nail art stickers, marketing and sales | High-quality customizable nail art stickers, easy to use, affordable |
The value proposition for this business model is to provide affordable and easy-to-use nail art stickers that are customizable to suit the individual preferences of the customer. The target customer segments are beauty enthusiasts, nail art hobbyists, and nail salons who are looking for high-quality and unique nail art designs.
The key resources required for this business model include an e-commerce platform, design software, and manufacturing equipment for producing the nail art stickers. Customer relationships are primarily managed through social media engagement, email marketing, and customer service efforts.
| Customer Relationships | Customer Segments | Key Resources |
|---|---|---|
| Social media engagement, email marketing, customer service | Beauty enthusiasts, nail art hobbyists, nail salons | E-commerce platform, design software, manufacturing equipment |
| Channels | Cost Structure | Revenue Streams |
|---|---|---|
| Social media advertising, e-commerce website, beauty trade shows | Design and production costs, marketing and sales expenses | Direct sales of digital nail stickers, potential revenue from customization fees |
The channels for reaching customers include social media advertising, an e-commerce website, and participation in beauty trade shows. The cost structure includes design and production costs, as well as marketing and sales expenses. Revenue streams are primarily generated through direct sales of the nail art stickers, with potential additional revenue from customization fees.
sequenceDiagram
participant Customer
participant Business
Customer->>Business: Discovers digital nail
sticker business online
Business->>Customer: Greets and welcomes the
customer
Customer->>Business: Browses available digital
nail stickers
Business->>Customer: Shows available digital nail
stickers
Customer->>Business: Selects desired digital nail
sticker
Business->>Customer: Provides customization
options for selected digital nail sticker
Customer->>Business: Customizes digital nail
sticker
Business->>Customer: Confirms customization and
provides price
Customer->>Business: Places order and provides
payment information
Business->>Customer: Confirms order and estimated
delivery date
Customer->>Business: Waits for delivery
Business->>Customer: Ships digital nail
sticker
Customer->>Business: Receives digital nail
sticker
Business->>Customer: Requests feedback and offers
discounts for future orders
Customer->>Business: Provides feedback and
potentially places future orders
customer journey for a digital portrait created from a selfie:
Discovery: Your journey as a customer begins when you discover an artist who specializes in creating digital portraits from selfies. You may find them through social media, a search engine, or word of mouth.
Research: After discovering the artist, you research their work and read reviews from other customers who have had their portraits created. You want to make sure that the artist's style and quality align with your expectations.
Contact: Once you're satisfied with your research, you contact the artist to inquire about commissioning a portrait. You might fill out a form on their website, send an email, or even send a message through social media.
Photo submission: The artist will likely ask you to send a clear, high-quality selfie that they can use as reference for the portrait. You may need to take several photos to get the best angle and lighting. The artist may also request specific poses or expressions to capture the essence of your personality.
Agreement: Once the artist has reviewed your photo and provided an estimate, they will provide you with a contract outlining the details of the project, including the price, timeline, and any revisions that will be allowed. Once you agree to the terms and sign the contract, the artist will begin working on your portrait.
Progress updates: During the digital painting process, the artist may send you progress updates to keep you informed and get your feedback. This is your opportunity to provide feedback and make any necessary adjustments to ensure that the portrait meets your expectations.
Final approval: Once the artist has completed the painting, they will send you a final image for your approval. If you're happy with the portrait, you can provide final approval and pay the remaining balance. If you want any changes, the artist will make revisions until you're satisfied.
Delivery: Finally, the artist will send you the digital portrait file via email or another digital file sharing method. You'll receive your stunning digital portrait, ready to be shared on social media or printed and framed for display in your home or office.